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Max Goldberg

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Adidas Gives Competitors a Run for Their Money

August 19, 2010

FROM RETAILWIRE:
A new Adidas store in Tokyo is looking to put competitors back on their heels with a concept that makes them part of the regular training routine for Japanese consumers. Are experiential concept stores the future of retailing? Does the Runbase concept have legs?      [more...]

MY COMMENTARY:

Experience stores are fun for consumers, so they are welcomed, but they are expensive to operate. They will remain novelties, but be important to building brand image.

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