Steve Montgomery

Starting the Day the Homemade Way

March 4, 2010

FROM RETAILWIRE:
For those perennially rushing from pillar to post, fast food restaurants have proved obliging. But examples of recent declines at Burger King, McDonald's, 7-Eleven and Wendy were cited as evidence of economic concerns. Do you agree the downturn has increased the at-home breakfast opportunity for grocery stores?      [more...]

The popularity of QSRs and c-stores for breakfast is based on the time constraints consumers have in the morning. Unlike at night when they can eat any time over a period of a couple hours, the commuter has to be to work at a specific time. The growth of already prepared (or at least almost already) "hand foods" made it very easy to grab and go. We became a nation of dashboard diners.

With the current economy, people are looking for ways to cut discretionary expenses and breakfast is an easy target whether you are still commuting or not.