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Carlos Arámbula
Managing PartnerArámbula-Phillips Communications, Inc.
Ambush Marketing Hits the World Cup
June 18, 2010
FROM RETAILWIRE:
On Tuesday, a group of 36 attractive Dutch women wearing skimpy orange dresses were ejected from a World Cup match in South Africa in an apparent case of "ambush marketing." What do you think of the opportunities as well as the ethics around ambush marketing campaigns for events such as the World Cup and the Olympics?
[more...]
The orange clad miniskirts achieved their objective. The coverage of the guerrilla marketing effort will outweigh any penalties, arrests, or fines the brewer will receive.
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