Anne Bieler

Market Baskets See Organic Sales Growth

August 17, 2010

FROM RETAILWIRE:
While much of the reporting in recent years has shown consumers trading down in grocery stores, a new survey shows demand for higher-priced natural and/or organic products on the upswing. What is your takeaway from the big increase in the numbers of consumers who report that natural and/or organics make up at least 25 percent of their food purchases?      [more...]

Makes sense that natural and organic foods will continue to see growth--people want more nutritious foods, and many feel that products from mainstream stores don't seem as "healthy."

Part of the "New Normal," post recession shopper behavior is moving away toward home, family, community and health. Their value proposition includes buying what they believe is an investment in healthier lifestyles, centered around eating at home. As many shoppers stopped to read the labels, learn more about nutrition, and became more interested in healthier options; food choices are including more natural/organic products.

Yes, the Boomers are at the head of the line here, but many people are more active, getting more exercise and are concerned about what their children eat, too. Here, shoppers are more careful about choice, want to know where products are grown or manufactured, and want the right assortment for their needs.