David Biernbaum

Compete Blog: Smartphone Owners - A Ready and Willing Audience

March 16, 2010

FROM RETAILWIRE:
Years ago, when smartphones were introduced to the market, they were promoted as devices to help the busy, on-the-go, business professional. Today, they are integrated into the daily lives of all types of consumers. When do you think mobile advertising will reach mainstream status?      [more...]

Consumer advertising on Smart Phones will become mainstream only when consumers perceive the practical benefits for themselves vs. the perception that such activity is really only benefiting the advertiser, and not the consumer.