Gene Detroyer

Samsung Launches One Company Price War in 3-D TVs

September 2, 2010

FROM RETAILWIRE:
By its own estimate, Samsung has grabbed an 88 percent share of the emerging 3-D TV market in the U.S. There should be time for others to give Samsung a run for its money, but that may not be so. Will Samsung's pricing strategy dramatically move up the timetable for adoption of 3-D technology in American households?      [more...]

This isn't rocket science. Of course aggressive pricing by Samsung will accelerate the adaption of 3-D. Technology, no matter whether it's smart phones, e-readers, or computers has been accelerated by two parameters: lower prices and better features. TVs are the same. 3-D is not a unique category. It is just a better TV. Despite the ultimate drop in HD flat screens, as the price compresses, the difference in the features becomes less.

That is exactly what Samsung is doing. Instead of making a 3-D choice a $1,000+ decision, they are making it a couple of hundred dollar decision. If we could buy a new 50 inch flat screen for $699, would we not consider a 3-D at $899? I think so.