Carol Spieckerman

Starbucks a Great Testing Ground for Grocery Sales

August 20, 2010

FROM RETAILWIRE:
When Starbucks introduces a product into grocery stores it already knows whether the item can generate repeat purchases because it has first tested those items in its own stores. Does Starbucks have an advantage over other food and beverage brands when it comes to new product launches in grocery stores?      [more...]

I'm with Peter--two completely different environments; however, the opportunities for cross-promotion offer a tremendous advantage. The growing number of retail/wholesale and restaurant/wholesale brands should take a note. California Pizza Kitchen, Chang's and for that matter, Origins, Lucky, Mango, Aldo...it's all good!