John Boccuzzi, Jr.

Groupon's First National Deal Blows Out

August 23, 2010

FROM RETAILWIRE:
Groupon Inc.'s first nationwide deal -- an offer from the Gap for $50 worth of merchandise at $25 -- sold 445,000 vouchers for the retailer last Thursday, bringing in $11 million in revenue. What do you think of the potential for national deals from daily-deal websites such as Groupon?      [more...]

The coupon for Gap on Groupon is not what made them successful initially and it will be interesting to see if they just become another junk email with so-so savings or continue to share amazing local deals that put them on the map.

I am sure investors in Groupon are pushing them to drive revenue by including national offers and that makes sense. They will just need to find a balance between the two. If not, Groupon will be another great idea that becomes ordinary instead of staying extraordinary.