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David Biernbaum
Senior Marketing and Business Development ConsultantDavid Biernbaum Associates
'Mr. Employer, I'm Ready for My Close-up'
March 17, 2010
FROM RETAILWIRE:
Retail executives are always saying that store-level employees are their most important asset. Now, chains are taking the importance of workers one step further by featuring them in television commercials and other customer-facing communications. Is the use of employees in ads any more or less effective than other creative approaches?
[more...]
Utilizing "real" employees in retail advertising is potentially very effective.
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