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Steve Montgomery

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Small Merchants 'Bah Humbug' Daily Deals

November 29, 2012

FROM RETAILWIRE:
A RetailWire story back in July of 2011 looked at plans by consumers to use daily deal offers to save money on their holiday purchases. Now comes a report that small retailers have decided to take a pass on offering Groupons this holiday season. Is there a place in the daily deal space for special offers that satisfy customers while making business sense for merchants?      [more...]

MY COMMENTARY:

The Manta report would indicate the value proposition provided by daily deals in terms of repeat business isn't there. The implications for the small retailers and the daily deal companies are far greater than their simply saying we are going to use that marketing tactic for the holidays. It seems to indicate an underlying issue with the daily deal concept.

If true, then perhaps daily deals will prove to be something good for the consumer, but not for the retailer. The market may have recognized this as evidenced by the very steep decline in Groupon share price and the fact the board is very publicly considering a new CEO.

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