Phil Rubin

Blippy.com: Sharing What You're Buying

March 8, 2010

FROM RETAILWIRE:
Blippy.com is a social networking site that encourages people to see and discuss what their friends and others are buying on services such as iTunes, Netflix, eBay, Amazon, and more. What do you think about the appeal of Blippy.com?      [more...]

Blippy is simply another way to "badge" in social media and likely a marginal one, at least in the medium- to long-term. There are already merchants integrating Twitter, Facebook and other social media feeds from their online stores and shopping carts so the ability to leverage purchasers' enthusiasm for advocacy is already there.

At a certain point those happily sharing (exposing) their data for nothing in return will realize its value and begin to reign in their free-sharing ways. At a minimum they will (smartly) begin to raise the bar in terms of their expectations of the quid pro quo for sharing said data.