Camille P. Schuster, Ph.D.

Consumers Paying Full Retail Online

August 13, 2010

FROM RETAILWIRE:
It's true. Consumers will buy even if there isn't a BOGO or a 40 percent off tag attached to merchandise. Well, at least that's true some of the time when they are shopping online. Do you see retailers making the effort to get off the promotional binge across selling channels?      [more...]

From the consumers' perspective it is still about the right product at the right place, at the right price, at the right time.