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Best Buy Seeks First Forever Status with 3-D TVs
March 17, 2010
FROM RETAILWIRE:
Best Buy is betting that by being first out out of the gate with 3-D television offerings, it will establish a hold on the category. Do you agree that it is important for Best Buy to get out in front as the leader in 3-D televisions for it to succeed once the technology achieves widespread adoption?
[more...]
For a retailer, being first into a category or technology is a positioning/image move--not an ownership move. If the new technology is worth being first in, then Best Buy will most certainly not be the last, and there is no guarantee that they will be the best.
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