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Matthew Keylock

Senior Vice President, New Business Development and Partnerships
dunnhumbyUSA
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F-Commerce Faces Questions as Facebook Stores Close

February 21, 2012

FROM RETAILWIRE:
The decision by high-profile merchants Gamestop, Gap Inc., J.C. Penney and Nordstrom to close Facebook storefronts has some questioning whether so-called f-commerce sites have a future. Is there a place for Facebook storefronts in retailers' multi-channel selling strategy?      [more...]

MY COMMENTARY:

Having a Facebook store plus an e-commerce site doesn't seem to make much sense, though Facebook can clearly provide an important supporting role.

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