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International Council of Shopping Centers
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John Crossman

President
Crossman & Company

RFID Growth Tagged to Apparel

July 10, 2010

FROM RETAILWIRE:
Much of the hyperbolic speech about radio frequency identification (RFID) in retailing has been muted in recent years, but use of the technology continues to grow. What is your assessment of the current state of radio frequency identification technology in retail?      [more...]

MY COMMENTARY:

I believe that in today's world, retailers must leverage multiple lines of communication in order to maximize sales. This is a great example of the need for diversification.

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