Also from Sandy Miller...
Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)
June 2, 2010
FROM RETAILWIRE:
Gas prices have been coming down lately and American consumers may be in the position to save even more bucks this summer as a wide variety of retailers react to the latest round of Wal-Mart rollbacks on grocery items. Will Wal-Mart's latest rollbacks lead to a grocery industry price war?
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Carefully meet Walmart's prices on certain frequently purchased items in each category. Be certain none of your prices are higher than most other competitors. Do a great job (which most retailers are not doing now) in providing Reasons to Buy and promoting the appetite appeal of what you are selling. Do more cross-selling so you sell solutions.