[Image of: RetailWire Logo and Tagline (for print)]

Also from Sandy Miller...

Braintrust Resource

Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)

Links by Sandy

More Blog Entries

[Image of: Sandy Miller]

Sandy Miller

President
Miller Zell

Will Wal-Mart Spark a Grocery Price War?

June 2, 2010

FROM RETAILWIRE:
Gas prices have been coming down lately and American consumers may be in the position to save even more bucks this summer as a wide variety of retailers react to the latest round of Wal-Mart rollbacks on grocery items. Will Wal-Mart's latest rollbacks lead to a grocery industry price war?      [more...]

MY COMMENTARY:

Carefully meet Walmart's prices on certain frequently purchased items in each category. Be certain none of your prices are higher than most other competitors. Do a great job (which most retailers are not doing now) in providing Reasons to Buy and promoting the appetite appeal of what you are selling. Do more cross-selling so you sell solutions.

Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

Welcome to the new RetailWire!
Send your FEEDBACK so we can keep the improvements coming.