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Steve Montgomery

President
b2b Solutions, LLC

Consumers Go for Bad Idea and Buy Food in Tire Stores

February 25, 2010

FROM RETAILWIRE:
In a RetailWire poll back in October 2008, respondents were asked, "How difficult is it for a retailer not in the food business to succeed at selling groceries?" It appears as though Canadian Tire is beating the poll's odds as the chain has expanded food sales.... What challenges will Canadian Tire face if it significantly ramps up its food operations?      [more...]

MY COMMENTARY:

Remember when the concept of convenience foods at gas stations was a radical idea? Perhaps not now, but it was at one time.

Today, convenience foods can be purchased in a wide variety of formats. What is important to the consumer is that it is convenient, represents a reasonable value (with price and all the other components that constitute value), presented in a clean format, etc. This proliferation of convenience food competitors is what has driven the convenience store industry to continue to adapt and find new products and services that it can provide.

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