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Jerry Gelsomino

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'Fashion Forwards' Pack a Punch

July 1, 2010

FROM RETAILWIRE:
Although a small part of the buying public, fashion forward customers drive and influence a large share of sales in apparel as well as other categories, according to a new study from Acxiom. Are stores underestimating the buying power of Fashion Forwards?      [more...]

MY COMMENTARY:

I am surprised that the category "Fast Followers" was completely ignored. This is the large category of shoppers who feel safe following a trend once it has been introduced by the fashion leaders. It is a safer group to be part of, but not as safe as the conservative who almost wait until the trend is over before they get in.

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