Anne Howe

Mapping Apps to Go Indoors

August 26, 2010

FROM RETAILWIRE:
Many consumers are using mobile devices and/or GPS devices to track down a particular restaurant or other landmark. Soon, consumers may be able to do pretty much the same inside of their favorite stores. Will product location applications for in-store use become common in the future?      [more...]

I would be willing to try this service, especially in big format stores where I've not been a regular shopper. Meijer gets an A for being on the front end of offering their shoppers options beyond searching for sales associates on the floor or traveling all the way to one corner of the store to find the customer service desk.