Ralph Jacobson

CPGmatters: FSIs Poised for Growth After 'Historic' 2009

March 3, 2010

FROM RETAILWIRE:
Freestanding inserts (FSIs) - always a significant force in couponing - have surged in recent times. In fact, FSIs have seen the most activity in a decade, according to the 7th annual FSI Distribution Trends Report. What's supporting the growth in freestanding inserts?      [more...]

Across the entire spectrum of consumers, online coupons will take some time to evolve into a normal activity. The online coupon clippers still represent a small minority of all people. FSIs, on the other hand, address the human need to touch and feel something in order to find value in it. There are still coupon clipping clubs in many cities. Some of them meet at supermarkets weekly to share coupons. These folks arrive will full-size suitcases of thousands of coupons. It's amazing, actually. This interest has only grown due to the current economic climate. Long live FSIs ... even if they have poor redemption, as a % of distribution.