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July 29, 2010
FROM RETAILWIRE:
It wasn't that long ago that tattoos were viewed as an expression of social deviance. Today, however, large numbers of young adults and teens sport body art and body piercings. Should the number of tattoos and/or piercings have any place in assessing a candidate for a potential job with a retailer?
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Well, this should make for an interesting discussion board this morning! All of us BrainTrust Panelists will have to fight hard to hold back our biases based on our ages!
Look around you on the streets (and in my own home!) and it's hard to deny that tattoos are now closer to the norm than the exception. They can't be viewed as being 'deviant' any longer.
Here's the thing though: Your staff should reflect your customers. So, if your customer base is 'older' and not prone to accepting tattoos then you'd probably be wise to avoid them. It goes without saying that the teen retailers shouldn't care at all.
Take the 'extreme' cases of tattooing and piercing out of the discussion and for the most part I think it's a non-issue these days.