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Odonna Mathews

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Odonna Mathews Consulting

Sainsbury to Test iPad Shopping Cart

August 31, 2011

FROM RETAILWIRE:
Someone is going to make the marriage of shopping carts and video work, right? While a number of companies have introduced carts with video systems in recent years, none has gained widespread acceptance in the U.S. Do you see an opportunity to marry technology and shopping carts at retail?      [more...]

MY COMMENTARY:

Do consumers really have time to watch sports and news programs while shopping, an activity many don't like to do anyway? Will this just be another distraction and annoyance for shoppers who bring their children with them into the store? Will it add to the noise factor that could prove annoying to other customers who are shopping the aisles? I think so.

Smart phones seem to offer the ultimate in convenience and personalization and can include many of the money saving comparison apps to use while shopping.

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