Also from Mel Kleiman...
August 27, 2010
FROM RETAILWIRE:
Consumers don't like shopping in stores as much as they once did and that's a problem for retailers with most of their dollars invested in brick and mortar outlets. What do you think are the biggest factors leading to consumers' unhappiness shopping in stores?
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Everyone is looking for three things when they go shopping. Price, quality, and service.
Everyone is competing on price, and quality is usually equal, so the key is service.
Those companies that provide quality service are the ones that are going to get quality shoppers.
If you build a strong employee base, you will end up with a strong bottom line.