Kai Clarke

CPGmatters: Supervalu Boosts Brands by Re-engineering Center Store

August 10, 2010

FROM RETAILWIRE:
When it came to the crucial but outmoded center of their stores, Supervalu executives realized that shoppers were drowning in merchandising messages, price promotions and other communications. What do you think of Supervalu's attempts to de-clutter messaging around the center store?      [more...]

Boring! Standardized signs and messages destroy the value of unique branding and marketing! Consumers look for shelf talkers that point out value and savings! SV is moving down the wrong path with their standardization...change involves being different, not the same....