Also from Cathy Hotka...
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January 27, 2012
FROM RETAILWIRE:
Limited assortment grocery stores have been on a growth tear in recent years as consumers go in search of extreme savings in tough times. Delhaize has an answer to this challenge in the form of its own Bottom Dollar Food. Will we see continued rapid growth of limited assortment grocery stores across the U.S.?
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A gallon of milk is a gallon of milk. Conventional wisdom says that the customer will travel the shortest distance to get it...but increasingly he/she is willing to travel farther to save more. You can bet that the grocery industry is watching to see how JCP's moves pay off.