Richard J. George, Ph.D.

The Fine Art of Delicious Gift Giving

August 30, 2010

FROM RETAILWIRE:
It isn't just men whose hearts can be reached through their stomachs. Increasing numbers of food gifts are being purchased, according to a report, Food Gifting in the U.S., from Packaged Facts. Should retailers do more to promote food as gifts?      [more...]

This is a terrific opportunity to grow the business and reinforce the relationship with the customer. People only buy products for one or two reasons: solve a problem or feel good. Food represents a positive perfect storm in that food gift baskets can satisfy both reasons for buying any good or service. In addition, bricks and mortar retailers can use the creative positioning of gift baskets as a way to reinforce their brand and create differential advantage.