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Caution: College Kids PO'd Over Text Ads
June 30, 2010
FROM RETAILWIRE:
A lot has been made about the opportunity of using mobile marketing with younger consumers. One of the elements of this topic that perhaps is not given enough attention is the opportunity for mobile marketing to seriously tick off kids. Do marketers fully appreciate the social aspect of text messaging with college-age kids?
[more...]
The issue will rapidly become a legal issue. Many, maybe most people are concerned about privacy. If 1% were pleased and 18% neutral, then 81% were not happy. Maybe it will be more effective and ethical to focus on reasons to buy.
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