David Biernbaum

BrainTrust Query: Four Reminders About Effective Store Design

August 27, 2010

FROM RETAILWIRE:
Organization of a store is crucial to building sales because the merchandise can only do so much with clever packaging. What are some of your pet peeves around store design and merchandising? Are there any tips you would add to those given in this article?      [more...]

One of my pet peeves about store designs is not so much on the practical side but more on the aesthetics. My comment is that most of the competitive retail chains within each channel look and feel almost exactly alike both outside and inside the store. They all use the same schematics, the same neutral colors, the same types of signs and shelf markings, etc. I still have a problem with Walgreens having a red logo! I long for the days when Walgreens signs and store interiors were "green" and Kmart had the big gaudy logo and sign and that unique Kmart feel inside the store. Come on retailers, get unique again!