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Claiborne and Penney: A Marriage Made in ...
August 17, 2010
FROM RETAILWIRE:
Last October when Liz Claiborne announced the brand had entered into an exclusive deal with J.C. Penney, many thought it would probably be a bigger win for the retailer than the brand. Do you think the J.C. Penney deal could mark the final chapter of the Liz Claiborne brand or is this the beginning of a bright new future for the business?
[more...]
Your Mom's Liz = Your Dad's Oldsmobile...
...and we know what happened to your Dad's Oldsmobile.
In a way, the Liz/Penney partnership makes all the sense in the world. At the end of any product/brand lifecycle, the goal is to harvest cash, after all.
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