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BrainTrust Query: How Much Does a Free Cone from Baskin-Robbins Really Cost?
February 24, 2010
FROM RETAILWIRE:
Nothing says happy birthday like ice cream. Especially when that ice cream comes free from Baskin-Robbins. Wait a sec. Was it really free? Let's take a closer look. What do you think of Baskin-Robbins' free-cone-on-your-birthday promotion, given its requirements?
[more...]
I recall filling out the "birthday card" when I was a kid. There was nothing better than receiving the postcard in the mail around the time of my birthday, and going to the store to get my free cone.
We had to give our information then; we give our information now. The difference is, today we live in a world of cynicism. Instead of saying, "thanks for the ice cream" and enjoying it, we ask the company "what's in it for you."
Don't we miss the simpler times of just enjoying life for all of the little surprises like a free ice cream cone on our birthday?
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