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Walmart: New Nutrition Labeling Program is 'Great For You'
February 8, 2012
FROM RETAILWIRE:
Walmart has now officially launched its "Great For You" labeling program, entering the space of providing nutrition information to shoppers with the hope it will lead them to healthier eating choices. Will Walmart find success with its Great For You nutritional labeling program?
[more...]
And who decided that Walmart has "massive strength in private label"? It doesn't compared to other chains that sell food. It's one of the reasons the company's attempt to eliminate entire brands from its shelf in 2010 failed so badly. The private label has very little strength.
So I see this as the reverse -- a way to drive sales of private label product. Will it succeed? I don't think its core customer cares that much, to tell you the truth.
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