Kevin Graff

Love, Frugal American Style

January 29, 2010

FROM RETAILWIRE:
In 2008, according to the National Retail Federation (NRF), consumers spent $17 billion on Valentine's Day. Last year, that number dropped to $14.7 billion. Do you think consumers will loosen their purse strings this Valentine's Day?      [more...]

Knowing that my wife also follows the RetailWire blogs, my answer is YES!

After a year of restraint and stress that consumers lived through, I think its a fair assumption that money will flow a little easier this year. Sales results lately have been quite good, and there's no reason to believe otherwise that Valentine's Day won't be a success.

Look for the most successful promotions to centre on emotional triggers, not just price discounts.