[Image of: RetailWire Logo and Tagline (for print)]

Also from Bill Hanifin...

Braintrust Resource

Hanifin Loyalty LLC
Loyalty Truth Blog
Unbiased Insights on Customer Strategies & Loyalty Marketing (URL)

Links by Bill

More Blog Entries

[Image of: Bill Hanifin]

Bill Hanifin

Managing Director
Hanifin Loyalty LLC

U.S. 'Hard-Sell' Tactics Invades London

July 12, 2010

FROM RETAILWIRE:
According to an article in the Daily Mail, "U.S.-style, hard-sell tactics" have crossed the ocean to British retailers. Although some of those practices mentioned included outright lying to a customer, it also included somewhat standard practices. Which hard-sell retail tactics do you consider excessive and which ones are acceptable?      [more...]

MY COMMENTARY:

I consider the majority of the tactics mentioned to be helpful in nature and some higher end specialty retailers in the US would classify these activities as part of a personal shopper service!

As for asking for an email, I think most consumers are savvy enough to know when to say "no." No pressure should be felt.

The tactics cited here are so much a part of core retail selling practices in North America that I wonder if the author was spoofing us here in the states?

Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

Welcome to the new RetailWire!
Send your FEEDBACK so we can keep the improvements coming.