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J.Crew Turns to Other Brands to Reach Men
August 18, 2010
FROM RETAILWIRE:
Part of J.Crew's recent success in men's apparel is being attributed to collaborations with third-party brands such as Levi's, Warehouse and Red Wing. What is your assessment of J.Crew's men's apparel business? Why do so many retailers struggle in men's fashion?
[more...]
I can attest to how well this strategy is working for J.Crew by the shopping behavior of my 21 year old son. He defaults to J.Crew for reliable fashion. He is SO HAPPY that he can do more one-stop shopping and pick up other brands that are authentic and relevant to his lifestyle as a college student/country club assistant waterfront manager. The partners they've selected are spot on to the eclectic desires many men have, and their helpful associates do a good job of providing options.
I only wish my guy would be more mindful of the markdowns and wait a few weeks for the sales to kick in before he plunks my credit card down on that checkout counter! Those new Sperry suede topsiders he's strutting around in the past few weeks are probably on sale already....
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