Also from David Biernbaum...
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
January 22, 2010
FROM RETAILWIRE:
Target has a multi-pronged approach for the future and the chain is hoping its strategic plan will help it achieve growth for the short-, medium- and long-term. Where do you see the greatest opportunities for growth for Target?
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I totally agree with Stephen that reduced assortments have caused shoppers a struggle to find what they want at Target in the HBC sections. This indeed limits the number of trips that consumers will make to the Target store. Target needs to think about HBC in a different way than they do other types of spaces.