Jonathan Marek

BrainTrust Query: The Post-Crisis Gen Y Consumer

August 2, 2010

FROM RETAILWIRE:
Kit Yarrow, co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail, says Gen-Y hasn't cut back its spending as much as older generations. Do you agree that the recession ultimately will have little impact on the Gen-Y consumer's purchasing behavior?      [more...]

It goes to show that any comparison of the last few years' economy to the Great Depression is dramatically overstated. But unless Gen Y gets the message that working hard and saving creates better outcomes than working less and spending, we'll all be in trouble for a long time to come.