Joel Warady

Marketers Move to Facebook as Teens Move Away

July 15, 2010

FROM RETAILWIRE:
In marketing as in life, it is all about timing. That's why retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it. Should the number of teens moving away from Facebook and other social media sites be a cause of concern for marketers in both the near and longer-term?      [more...]

Remember when...

Prodigy was the first, until

Compuserve grew rapidly, until

AOL exploded, until

Yahoo dominated, until

Google became all-powerful, until

Facebook hit 500 million users?

Today Facebook remains the Social Media champ, so marketers should continue to look at it as part of their integrated marketing plan. But somewhere, there is a 20 year old sitting in his/her dorm room, spending his/her parent's tuition money while not going to class, dreaming up the Facebook killer.

Marketers need to be ready and nimble to switch when this happens. Flexibility and nimbleness is the key to success in today's marketing environment.