Bob Phibbs

Target Looks to Battle Pricing Apps

January 24, 2012

FROM RETAILWIRE:
Target Corp. is exploring pricing changes to counter the practice of "showrooming," or using mobile pricing apps to check out and scan the price of products in stores only to purchase them at a less expensive price online. Do you think Target's purported tactics to offset the "showrooming" trend will be effective?      [more...]

Correction: Amazon has not reinvented the retail model -- they are hijacking customers other retailers paid lots of money to attract to their four walls.

The point that Amazon's whole business is a loss leader begs the question how long they can hold on with the "we'll make it up somewhere" philosophy which RW touched on last year.

I wrote about the Target letter today, positing that vendors should be looking at different SKUs for different retailers -- the one-size-fits-all isn't necessary with modern manufacturing capabilities.