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Camille P. Schuster, Ph.D.

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Forever 21 Thinks Big

January 27, 2010

FROM RETAILWIRE:
To the uninitiated, the typical Forever 21 store environment can seem pretty chaotic. But with all the activity comes sales. Is it possible to maintain the customer experience and other attributes that make Forever 21 unique in a larger store environment?      [more...]

MY COMMENTARY:

The current target market includes a particular age range of women. Is that age range large enough to support a larger size store? Why are consumers frequenting the current stores? Will the atmosphere of the big box store be the same?

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