Kai Clarke

Verizon and Redbox Go Online to Battle Netflix

February 7, 2012

FROM RETAILWIRE:
Up until now, Verizon has distributed television and movie content on a local basis, while Redbox has offered DVDs nationally to consumers through its kiosks. Now the companies have combined in a joint venture that will enable them to stream content online for a monthly subscription fee. What is your take on the joint venture between Verizon and Redbox?      [more...]

The physical distribution model is a short-term solution that will soon be disappearing. Live content streaming is the demanded format and will become the status quo on all media as connectivity continues to become better. This is a Band-Aid of a deal until Verizon gets its own contracts and manages these in-house. Apple, Amazon, Hulu and others are the suppliers who are already there, and they have models in place that already provide streaming content.