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Adidas Gives Competitors a Run for Their Money
August 19, 2010
FROM RETAILWIRE:
A new Adidas store in Tokyo is looking to put competitors back on their heels with a concept that makes them part of the regular training routine for Japanese consumers. Are experiential concept stores the future of retailing? Does the Runbase concept have legs?
[more...]
Alas, I am only a walker who lives in the 'burbs, but if I lived in the crowded city this retail concept would be super useful. I believe experiential retail has a lot of potential in the US, especially when it provides real service to the shopper. This concept could definitely increase footsteps into the store (couldn't resist) and isn't that what retail is essentially all about?
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