Mel Kleiman

Target and Wal-Mart Give Individual Attention to Customers

August 31, 2010

FROM RETAILWIRE:
Target and Wal-Mart Stores may be the biggest mass merchandisers in the country, but both believe business results can be improved by tailoring what they do to individual shoppers. Do you think Target and Wal-Mart are capable of achieving a "neighborhood store" feel?      [more...]

Target and Wal-Mart will never become the neighborhood store but they have already proved that they can one, tailor a store to fit the markets they serve and two, raise the level of customer service to make a more favorable impression.