Also from Jerry Gelsomino...
Jerry Gelsomino
Improving the Shopping Experience; Myth or Reality
(PDF)
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December 15, 2011
FROM RETAILWIRE:
A recent Boston Globe piece discussed the evolution of in-store dining options at supermarkets. Many grocers now offer higher quality dining experiences as means to building their brands and driving in-store traffic. Do you see in-store dining as become more important to the marketing efforts of supermarkets?
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Anything that offers 'convenience' to shoppers is big!