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Home » RetailWire Braintrust Directory » Blog » Target Finally Lands in Manhattan
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Target Finally Lands in Manhattan

July 29, 2010

FROM RETAILWIRE:
After a 13-year wait, Target has opened its first store in Manhattan to packed crowds. The 174,000 square-foot store in East Harlem officially opened on July 25. How significant is Target's entry and early success with its first Manhattan store?      [more...]

MY COMMENTARY:

For the past eight years, Target has dipped its toe in the waters of Manhattan with various temporary locations and pop-up stores. Opening their first permanent Manhattan store was a natural progression. Is it important? Only from the standpoint of the fact that having a store in the fashion, art, and financial capital of the US is a way of solidifying the fact that the chain is truly a national chain. Other than that, we shouldn't make it a bigger deal than it is.

It is simply one mass retail store in the largest city in America. End of story!

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