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Also from Herb Sorensen, Ph.D....
Braintrust Resource
TNS Global Retail & Shopper Practice
Thinking About Merchandising
Whitepaper (PDF)
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Herb Sorensen, Ph.D.
Scientific Advisor TNS Global Retail & ShopperAdjunct Senior Fellow, Ehrenberg-Bass Institute
RSR Research: Where to Start with Mobile?
July 8, 2010
FROM RETAILWIRE:
The clear consensus at the RIS News' Executive Summit event was to make your existing e-commerce site mobile-friendly as soon as possible. The good news is that it's relatively cheap to experiment and play around with the front-end while doing the heavy lifting on the back-end. What will likely be the biggest challenges as e-commerce strategies are tied to m-commerce?
[more...]
I would like to extend David Birnbaum's comment to the effect that "E-commerce...and M-commerce...will be practically one and the same." Convergence will be the rule, not divergence. Further, bricks-and-mortar commerce will converge with the other two, with M-commerce mediating the convergence. Faster, please!!!
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