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Ralph Jacobson
Global Consumer Products Industry Marketing ExecutiveIBM
Publix is Back Online
August 10, 2010
FROM RETAILWIRE:
Publix closed its PublixDirect online grocery and home delivery service in August 2003, just two years after the service launched, due to insufficient volume. Now, the grocery chain is back with a test of an online grocery service, but this one will only include curbside pickup. Will Publix Curbside be successful where PublixDirect was not?
[more...]
Online shopping is increasing in all categories. The challenges in the past with online food retailing have been mitigated in many cases. Other organizations are making this work, and the audience (busy young people, aging boomers, etc.) is growing in size and desire for this in our ever-increasing service-oriented consumer world.
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