Matt Schmitt

Looking Smart: New Gen Digital Signage Raises Performance Bar

February 8, 2012

FROM RETAILWIRE:
Digital signage for retail, at least partially written off with the advent of smartphones and tablet computers, may be back in vogue with a few high tech twists. Do you think "smarter" kiosks and digital signage will have a big impact at retail in the near to medium term?      [more...]

We're seeing lots of momentum by retailers and CPG brands to engage shoppers at the store by leveraging dynamic digital signage. While it's true there is also a big focus on mobile devices, interactive signage works very well for a more immersive and engaging experience for assisted shopping, promotions, and branding. Mobile devices work well for personalized or "one-to-one" engagement, while digital signage is a one-to-many channel.

Also, with the focus on shopper marketing as a discipline, there is an increased focus on the fact that the store is still the star, and using digital technologies in the store is a muli-faceted discipline that needs a holistic vision for tying together the store experience with online, mobile and social media efforts.