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Penney to Switch to EDLP?
January 23, 2012
FROM RETAILWIRE:
According to reports, J.C. Penney will shift from a high-low pricing model to something closer to everyday low pricing (EDLP) as a central thrust of its reinvention under new CEO Ron Johnson. Should Penney switch to an EDLP model? How will Penney's stores and marketing have to be reinvented to enable the EDLP model to succeed?
[more...]
Will JCP be bucking a trend? Absolutely. But as far as I'm concerned, price is a lousy differentiator anyway.
The company will have to differentiate in another way -- hopefully on interesting products and positive customer service.
And if we get to say adios to "door busters" as a result of this, I will personally shake the man's hand.
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