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Carol Spieckerman

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Blippy.com: Sharing What You're Buying

March 8, 2010

FROM RETAILWIRE:
Blippy.com is a social networking site that encourages people to see and discuss what their friends and others are buying on services such as iTunes, Netflix, eBay, Amazon, and more. What do you think about the appeal of Blippy.com?      [more...]

MY COMMENTARY:

Technically, anyone can (and does) share purchase information through Twitter, Facebook and other social media platforms. With Guy Kawasaki, various Kardashians and other "influencers" getting paid for every brand-mentioning tweet, Blippy would seem to be inherently prone to corruption ("Wow, look! He actually BOUGHT it!"...or did he get reimbursed?).

I agree with the previous comments regarding generational differences as well. "Share your favorite purchases from any credit card" greets you the minute you pull up the site. Garlic and wolfsbane to anyone over 30!

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