Paula Rosenblum

Sevenly Takes 'Do Good' Approach to Building Business

January 25, 2012

FROM RETAILWIRE:
Cause marketing to the power of seven. That's the hook of Sevenly, a California start-up that sells t-shirts and hoodies for periods of seven days and donates $7 (30 percent) of each sale to seven causes. Will will see an explosion in the number of do-good firms such Sevenly and TOMS in the years to come?      [more...]

I must say, I've gotten very bullish on this conscious capitalism thing. And I'll also say even us doddering Baby Boomers would like to see more philanthropy and a bit less greed. Who said "The purpose of a corporation is to maximize shareholder wealth"? Maybe it should also be to add value to all its stakeholders.

I think this is a great way for retailers to give back to the communities they serve.